Anyone who owns a business in the state of Louisiana should consider a trip to Colfax in early November. During this time, the annual Louisiana Pecan Festival takes place, drawing up to 75,000 visitors. With so many people coming in to the city for the event, it can represent an excellent opportunity for a business to grow their customer base with the additional exposure. When a business becomes a sponsor of the festival, their name is prominently displayed in several key places throughout the location.
At the festival, the organizers have set aside a large area of space for vendors for those business that would like to sell goods and services. In addition to being a sponsor, a business can further increase the awareness of their company by operating a small booth or store during the festival to show off their products. In this manner, people are more willing to support the company with the knowledge that the business is a sponsor of the festival.